Joel Rico is a professional speaker, coach, and accomplished entrepreneur. Considered a “master” in peak sales performance, Neuro-Linguistic Programming (NLP) and successful negotiations, his techniques and strategies continue to aid him in coaching his clients.

Joel is currently one of the most sought after Sales Trainers, and for the past decade has been training Sales People, mostly Real Estate Brokers, to better understand their clients, and how to structure win-win agreements. This level of training has elevated many of his clients to top 1000, top 100, top 50, and top 10 active Real Estate brokers in the country.

For the last decade, Joel has immersed himself in study with the leading practitioners, PhD’s and thought leaders of the world in personal development and empowered communications. His expertise has lead to invitations into programs by the Human Awareness Institute, UCSF Psychology Department, The Heart-Centered Therapy Institute, and even the CIA.

Formerly, Joel has been a Head Course Leader for the Academy of Influence. His real estate performance and the receipt of multiple top awards has lead to continued requests for powerful sales and communication training in the world’s largest real estate brokerages as well as for individual top sales people nationwide.

Joel’s incredible understanding of the world, people and human nature enables him to coach people to a higher level of effectiveness. He is committed to identifying and overcoming personal and business constraints for breakthrough and optimal performance.