-2288Days -12Hours -34Minutes -47Seconds


Level Up Your Sales and Improve Your Communication

Sales is the conversation that drives your business volume and generates the profits needed to fuel expansion. When you learn The Language of Agreement, you will discover that there are opportunities all around you to structure new Sales.
Without the ability to cause Sales at will, your business is not a business. And without Sales, there is no need for a fancy database, and clever tracking technology. Your business is completely dependent upon your ability to communicate your offering, discover your clients needs, and consummate a win-win Agreement.
The Language of Agreement is a workshop focused on empowered human communications; How we listen and speak with each other, and how people make decisions. When you understand these mechanisms, you will easily hear and see the real meanings behind the words people use, empowering you to connect deeply with them, to find their deepest motivations, and to inspire them into action. In short, you will learn how to transform resistance into forward motion.
Joel – Thanks to your training I was able to connect with two very different, and very difficult individuals and successfully close a $900K sale because of it. Is your class worth the money? Hmmm, 3% of $900,000 says it is!
– Brandon G.
I have only been training with Joel about 3 months, and have already transformed my self talk. I am no longer struggling to make it to the office, and am now EXCITED about each new day! I look forward to getting to the market center so I can work my leads or call FSBO’s. Joel has taught me so many techniques that have made me well prepared to tackle the real estate world. My sales are climbing and I know it will only get better from here! With the skills and techniques I am learning, I know the future is in my control and the sky’s the limit!
– Don C.

How Is This Different Than ‘The Language of Sales’?

The Language of Agreement is Version 2.0 of the course Joel previously taught, ‘The Language of Sales’. We’ve restructured the course, added a multitude of new tools and techniques, eliminated some old ones, and limited the class size to facilitate more interaction with the participants. It is still an hour a week so that we actually build new habits during the course, and each week we send a new workbook which will give you a foundation and examples to follow.
1 hour a week, spread over 12 weeks so that we can build a new foundation and grow your skills incrementally, just like how you learned your native language.
Course material, workbook, examples, etc. will be sent via Email before the class, in order to guide you through the process, and give you examples to follow and build upon.
Each week will be a different theme, and a new perspective, and new tools and/or technique(s). Each week will have new examples, live demonstrations to follow, and live role-plays, such that you continue to build your new skills and integrate them like muscle memory.
The techniques are based on NLP, Hypnosis, and psychotherapy which means that you you will learn how to connect deeply with your clients, in order to easily structure more win-win agreements. I am committed to transforming the reputation of the Sale Industry, from that poor reputation of used car salespeople, to World Class facilitators that makes dreams come true for their clients.
Joel helped me to expand the way I think, to clarify what I say, and to see beyond words. He taught me to pay attention to what words sound like and what I sound like when I say them. And to show me that words are important- but the energy beneath them even more so. For me, Joel is a calm center in the stormy business of real estate.

For those who are courageous enough to look at themselves and change what does not work in their behavior – while embracing the depth of their authenticity/who they truly are – those people will benefit highly from a coaching relationship with Joel Rico.

– Gail F.
This class has taught me so much about myself and how the right words can make all the difference. I realized how much I tend to talk at people, not with people. I learned that I had been talking too much and not listening enough, and I’m committed to ask better questions.

This is clearly the most practical, useful class so far. I was beginning to feel defeated I have taken so many classes on how to lead generate, and yet I wasn’t doing it. This class made me realize that I’m not afraid of picking up the phone and calling people.

– Terry V.